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The Great DTC Shakeout of 2025

The Great DTC Shakeout of 2025

Something's happening in the D2C industry that nobody wants to talk about.

The DTC Times
The DTC Times
Shopify Is Shrinking. And Your Staff Might Not Be Real.

Shopify Is Shrinking. And Your Staff Might Not Be Real.

Why Store closures are outpacing installs, startups are hiring ghost employees, and TikTok is still a viable marketing channel (for now)

The DTC Times
The DTC Times
Meta’s War on Wellness and the Backlash Hitting Hims

Meta’s War on Wellness and the Backlash Hitting Hims

Why Hims is under fire, Meta is waging war on H&W, and which new tools are actually driving growth.

The DTC Times
The DTC Times
🧠 Brain Damage: The Hidden Cost of AI No One's Talking About

🧠 Brain Damage: The Hidden Cost of AI No One's Talking About

New Stanford studies reveal how AI may harm thinking, work, and your team.

The DTC Times
The DTC Times
Is Meta Quietly Choking Your Brand?

Is Meta Quietly Choking Your Brand?

Fraudsters are poisoning Pixels. Plus AI is eating search and how to combat creative fatigue

The DTC Times
The DTC Times
What Meta Told 1% of Advertisers Behind Closed Doors

What Meta Told 1% of Advertisers Behind Closed Doors

What you need to know from the 2025 Performance Summit: AI agents, VBO, and the end of ROAS as a metric

The DTC Times
The DTC Times
One Campaign. Lower CAC. Higher Conviction.

One Campaign. Lower CAC. Higher Conviction.

Plus more tariff chaos and why brands are shifting their attention retention and LTV.

The DTC Times
The DTC Times
Klarna collapsing and The House Party Playbook

Klarna collapsing and The House Party Playbook

Consumer defaults are rising fast and how one rock band is teaching DTC brands how to go viral (without ads).

The DTC Times
The DTC Times
The Creative Is Fine. Your Thinking Isn’t.

The Creative Is Fine. Your Thinking Isn’t.

Why average ROAS is lying to you, how to use AI like a teammate, and what the tariff pause really means.

The DTC Times
The DTC Times
📉 Funnels Are Failing — Here’s What’s Next

📉 Funnels Are Failing — Here’s What’s Next

Distributed checkout, CPA-tiered targeting, and a smarter way to scale performance in the post-traffic world.

The DTC Times
The DTC Times
Why Big Brands Are Retreating (and Scrappy DTCs Are Spending More)

Why Big Brands Are Retreating (and Scrappy DTCs Are Spending More)

Tariff Second Order Impacts + The Rise of Awareness Campaigns in Media Buying

The DTC Times
The DTC Times
Scrappy Growth, Consumer Confidence, and the AI Commerce Takeover

Scrappy Growth, Consumer Confidence, and the AI Commerce Takeover

Smart moves, real shifts, and the hidden opportunities inside the chaos.

The DTC Times
The DTC Times
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