OpenAI just made design frictionless.

With a single prompt, you can now generate scroll-stopping visuals in seconds—no designer, no photoshoot, no Canva.

Within hours of release, marketers were flooding X with ad examples, concepts, and mocks that would’ve taken days—or thousands—to produce last week.

But this isn't just about flashy outputs. It’s about what happens next:

❓What does this mean for your workflow?

❓How should you prompt to win?

❓And now that execution is nearly free—where does your edge actually come from?

Let’s break it down:

• What ChatGPT Can Do

• How to Prompt Like a Pro

• What This All Means

• Quick Hits (find a 5 min tutorial of how to go from idea to ad using AI in just a few mins)

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Here’s what ChatGPT Can do

It makes sense to kick things off with a gallery rather than a paragraph of bullet points.

Seeing what can be done is more useful than any description.

We’ll get into how to do this and what it all means next…

Takeaway: AI image generation has been evolving in fits and starts since it was first unveiled. Earlier AI image tools were more novelty than utility—too slow, too sloppy, too random.

But with this release, that’s over.

You can now go from rough idea to polished ad concept in minutes, not hours—no designer, no Photoshop, no Canva.

The creative bottleneck just got blown open. And in a world where paid media scales on volume and variation, that changes everything.

🧠 How to Prompt Like a Pro (Save these)

Jacob’s example of prompting to develop a Hexclad ad shows how you can go from picture + logo to clear concept in literally seconds.

Of course, ads aren’t just about the visuals. You need to nail your audience, angles, concepting, and copy to make a winner.

Let’s get into advanced prompting that helps crush the entire process…

The 7-Figure Copy Prompt by PsyAds

Hammad Ali’s prompt doesn’t just spit out ad copy—it builds a direct response machine inside ChatGPT (or Claude).

Here’s what makes it lethal:

• The Voice: It casts the AI as the world’s best DTC copywriter—with $500M+ in attributed sales and a zero-BS attitude.

• The Frameworks: AIDA, PAS, Hook-Story-Offer, NLP, social proof, loss aversion—all built-in. The prompt pulls tactics straight from the greats: Ogilvy, Sugarman, Halbert, Kennedy.

• The Rules: Every word must sell. No fluff. No filler. Every CTA is urgent, specific, and action-oriented.

• The Psychology: The copy is engineered to:

  • Interrupt pattern recognition

  • Stoke emotion before delivering logic

  • Mirror the customer’s inner dialogue

  • Make buying feel like destiny (Predestination Effect)

Examples like:

You don’t get generic outputs—you get scroll-stopping, conversion-first ad scripts that feel raw, real, and performance-tuned.

🎯 Interview-Style Prompt Generator

Here’s another exmaple of turning ChatGPT into a Direct Response legend—not just an image tool.

Instead of starting with a prompt, the AI interviews you step-by-step, asking:

• What product are you selling?

• Who’s the customer?

• What problem does it solve?

• What’s the main benefit and tone?

• What proof points and CTA should it include?

• What visual style matches the message?

Once it collects all your answers, it builds a fully-formed ad brief—complete with:

• Visual directions (scene, mood, lighting, composition)

• Copy layout (headline, subhead, CTA, font/style guidance)

It’s basically a built-in creative director meets CRO expert—delivering a prompt that combines visual specificity with persuasive structure.

Prompt Recos straight from ChatGPT

Finally, we also asked ChaptGPT itself for some image prompt recommendations.

Here’s what it said:

Incorporate Brand Elements:

To maintain brand consistency, include specific brand elements in your prompts. For example:

Prompt: "Generate an image of a sleek, modern [Brand Name] water bottle placed on a gym bench, emphasizing its ergonomic design and logo.”

This ensures that the generated image aligns with brand identity and messaging.

Utilize Contextual Scenarios:

Creating images that depict products in real-life scenarios can enhance relatability. For instance:

Prompt: "A family enjoying a picnic in the park, using [Brand Name]'s eco-friendly picnic basket under a sunny sky."

Such prompts help in visualizing the product's practical application, making it more appealing to potential customers.

Experiment with Emotional Appeals:

Evoke specific emotions by describing the desired mood in your prompts. For example:

Prompt: "A cozy, warm-lit living room scene with a person wrapped in [Brand Name]'s soft blanket, reading a book by the fireplace."

This approach can create a strong emotional connection with the audience, enhancing brand affinity.

Leverage Seasonal Themes:

Aligning images with seasonal events or holidays can make marketing campaigns more timely and relevant. For instance:

Prompt: "A festive Christmas setting featuring [Brand Name]'s limited-edition holiday candles on a decorated mantelpiece."

Seasonal imagery can tap into current consumer interests and boost engagement.

Specify Image Composition and Lighting:

Details about composition and lighting can drastically affect the mood and professionalism of the image. For example:

Prompt: "A top-down view of [Brand Name]'s gourmet dish on a rustic wooden table, with soft natural lighting highlighting the textures.”

Such specifications can lead to more polished and aesthetically pleasing visuals.

Use Negative Prompts to Avoid Unwanted Elements:

If certain elements are to be excluded from the image, clearly state them. For example:

Prompt: "A serene beach scene at sunset featuring [Brand Name]'s surfboard, without any people in the frame."

This helps in focusing the image on the product without distractions.

⚠️ Bonus tip: Add “no text, high-resolution, realistic hands” to your prompt to avoid typical AI glitches.

🤔 What This Actually Means

Everyone’s focused on what this new image generation tech can do. But the more important question is what it changes.

Because make no mistake: something foundational just shifted.

Design is no longer a bottleneck

VC/tech thought leader Balaji outlines just how far-reaching ChatGPT’s new image capabilities are—far beyond DTC marketing.

He argues this update doesn’t just improve creative output—it rewires the entire creative stack:

• Ads: Ad unit production becomes semi- or fully automated.

• Memes: The bar for visual memes just got dramatically higher.

• Books → Comics: Public domain books can now be visualized into panels, page by page.

• Slide Decks & Websites: Bullet-point slides and placeholder images are obsolete—AI can now generate visuals that match tone, mood, and brand.

• Design Imitation: Visual styles (once defensible IP) are now as easy to replicate as frontend code.

But his most important observation is this:

That “other way” is now strategy, insight, and originality. If your competitive advantage was once aesthetic quality or polish, it no longer holds.

💡 Insight:
Greg captures the paradigm shift with a single line:

For years, technical skill was the moat. Brands and agencies won by doing what others couldn’t—designing better, producing faster, iterating smoother.

But AI just blew that moat wide open. Now, everyone can execute at 90% quality with a well-written prompt. The ability to bring an idea to life is no longer rare—it’s default.

In this new environment, the constraint is no longer production capacity—it’s conceptual originality.

• The winners aren’t just creating—they’re exploring more directions, faster.

• They're running 20 ideas instead of 3 because the cost of trying has collapsed.

• They’re shifting team resources from pixel pushing to strategic ideation and brand differentiation.

Greg’s larger point is that taste, emotional intelligence, and rule-breaking creativity are what AI can’t (yet) replicate. The future isn’t about following design best practices—it’s about knowing when to break them.

So where does differentiation come from?

Jesse reminds us that the delta—the new alpha—is in what only you know:

• Insights from your customer support logs

• Reviews no one else has read

• Failed angles that taught you something true

• Emotional triggers unique to your audience

This is where real brand advantage lives now: In the intellectual property of insight.

Because when everyone has the same tools, your edge is what you feed the machine. That’s the new creative arms race.

Peter’s take gets us back to the fundamentals, which paradoxically become more important as the visual and design tools evolve.

Great marketing builds from the inside out:

1. Deep audience understanding

2. Strategic, transformation-focused offers

3. Emotional resonance

4. Unexpected but clear concepts

5. Cultural timing

6. Then—and only then—production/ad polish

The mistake most teams will make is thinking AI levels the playing field. It doesn’t. It simply removes the excuses. What’s left is your taste, your discipline, and your ability to find signal in the noise.

Key takeaways: It’s still very early, so brands and agencies are only just starting to wrestle with the impact of graphic design “on demand”.

Remember, though, that tools don’t replace foundational creativity, research, understanding, or knowledge. They can only enhance them.

Meaning: none of this matters if you can’t generate ads that actually perform…

Quick Hits

• Pura Vida Bracelets was sold for $75M in 2019. Earlier this month, they were liquidated for…$1M. Here’s what happened. 

• More on the Pura Vida collapse.

• How Liquid Death turned water into gold with bold branding.

• Google announced changes to how it calculates Shorts views.

• Check out this full tutorial on how to build an ad in only a few minutes using AI.