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Inside the CX Playbook of an 8-Figure Shopify Brand

You're Invited to a FREE live CX audit on October 8

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The DTC Times
October 04, 2026

If your brand has deployed AI for customer support, you may think the hard part is over.

The tickets are getting answered. Response times are down. Costs are lower. Everything looks fine from the outside.

But here's what you might be missing: the AI running your support is making mistakes every single day.

Wrong refunds processed.

Warranty claims mishandled.

Cancellations completed that customers never actually wanted.

Every one of those mistakes is quietly driving churn, damaging trust, and costing revenue that never shows up on a dashboard.

That's why Chew on This is partnering with kim.cc for a live webinar, "Inside the CX Playbook of an 8-Figure Shopify Brand", on October 8.

Special Webinar: Inside the CX Playbook of an 8-Figure Shopify Brand

Ron Shah, CEO & Co-Founder of Obvi, a $100M health and wellness brand built on best-in-class customer experience, and Sachin Jaiswal, Co-Founder of kim.cc, the platform combining powerful AI with trained human Sentinels to deliver support that's fast, accurate, and trusted across hundreds of DTC brands, are going live with Anna Pastor, Customer Support Manager at NovaaLab, to break down how NovaaLab optimized their AI to handle 45% of their tickets end to end without a single resolved ticket being reopened.

Here's what you can expect:

  • Why speed is the wrong metric to chase first

  • How to know which tickets AI should handle, and which it shouldn't touch

  • What "resolved" really means, and why reopens are the number that exposes everything

  • The 30-day rollout NovaaLab used, and what they'd do differently

Collectively, these speakers have:

  • Scaled multiple DTC brands to 7, 8, and 9 figures

  • Supported customer experiences across millions of interactions globally

  • Helped hundreds of DTC brands identify and fix the AI support mistakes quietly driving churn, reopens, and brand risk

  • Built and implemented CX systems that resolve 70%+ of tickets automatically while protecting revenue on every edge case

  • Optimized AI support to handle 45% of their tickets end to end without a single resolved ticket being reopened

🗓️ When: Thursday, October 8, 1:00PM EST

🔗 Save your spot (limited seating): Inside the CX Playbook of an 8-Figure Shopify Brand

Register for FREE now to save your seat!

Don't miss out.

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