The Guide to Scaling Support with AI - Without Losing the Human Touch

A lot of brands think they've "won" at customer support the moment they set up an AI chatbot.

But here's what they're not telling you: most of those brands are quietly bleeding retention, killing loyalty, and losing customers they already paid to acquire - all because automation alone isn't enough.

The real winners? They don't replace their support teams with AI. They supercharge them with it. And there's a very specific way to get that balance right.

While your competitors are over-automating and watching their repeat purchase rates drop, smart operators are turning customer support into one of their most powerful growth levers.

On Thursday, May 7 from 1:30PM to 2:30PM EST, Chew on This is hosting a FREE live webinar bringing together some of the sharpest minds in DTC and CX to hand you the exact frameworks the best brands are using to scale support without sacrificing the human connection that drives real lifetime value.

Joining Live on Zoom:

• Ronak Shah, CEO & Co-Founder of Obvi, a $100M health and wellness brand

• Sachin Jaiswal, Co-Founder of kim.cc, a platform powering personalized customer support for over 200+ DTC brands

• Cati Brunell-Brutman, former Head of CX at Glossier

• Margaret Nyamumbo, Founder of Kahawa 1893 Coffee, who has successfully implemented human-first support org-wide

Register here for free →

The Guide to Scaling Support with AI Without Losing the Human Touch

You’ll learn:

• Where AI support breaks down - and how it impacts retention and customer trust

• Why the best DTC brands still invest in support agents supercharged by AI

• How to balance automation with human interaction for a better customer experience

• Real-world examples of brands using human support to drive loyalty and repeat revenue

Why this one is worth your time

While your competitors keep automating everything and losing customers they can't afford to lose, you'll walk away with a clear, practical playbook you can put to work immediately.

Collectively, these speakers have:

• Scaled multiple DTC brands to 7, 8, and 9 figures

• ​Supported customer experiences across millions of interactions globally

• ​Helped brands improve retention, loyalty, and lifetime value through smarter support strategies

• ​Built and implemented support systems used by tens of millions of businesses

And now they’re sharing exactly what works.

Register for free and save your spot →