Unlock Meta Scale with Proxima

What would your company look like if you could (sustainably) double your ad spend in a single day?

That’s the fantasy.  

Turn the budget dial way up, watch the sales roll in, and don’t stress about ROAS or CPA. 

Unfortunately, most brands are limited by a local maximum in their accounts. As soon as the budget goes up, the cost of acquisition surges and profitability evaporates. 

This is THE biggest pain point in e-commerce marketing today. How do you scale effectively while maintaining efficiency? 

The tools available within platforms like Meta can help you reach a certain level of success. But most brands hit a plateau—a local maximum—where continued efforts yield diminishing returns.

This is where Proxima enters the equation.

It isn’t just a tool for incremental gains. It’s a complete game-changer. 

Proxima pushes past that local maximum, helping brands achieve breakthrough scale…without sacrificing profitability.

Here’s how...

Moving Beyond Efficiency to True Scale

For most e-commerce brands, the focus is on efficiency—getting the most from each dollar spent on Meta.

Creative iterations, minor adjustments, and A/B testing are the typical routes brands take to try and fine-tune performance and reach. But there’s only so much optimization you can do with the tools that Meta provides.

Proxima flips the script by offering a solution focused on scale. While efficiency is table stakes, it’s not the only primary goal for ambitious founders and marketers. You could improve your efficiency KPIs tomorrow by dropping your spend to $50/day, but that doesn’t actually grow your company.

Instead, scale has become the primary target. By leveraging Proxima’s AI-driven audience testing and predictive intelligence, DTC brands are able to smash through ceilings that once held them back.

Breaking Through the Local Maximum: Proxima’s Unique Value

At some point, even finely-tuned ad campaigns hit a wall.

Modern eCom brands only know a few “best practices” to scale on Meta – create as many ads as possible and test them against broad audiences. But that process involves a lot of work and a lot of waste, often with highly variable results.

No matter how many creative tweaks or account structure adjustments you make, performance can stay frustratingly flat. That’s the local maximum, and it’s where most ad accounts stall out.

Maybe you aren’t able to create enough ad iterations to unlock scale? Or maybe some of your best customer segments are not “visible” within the Meta broad audience? 

Proxima was designed to get high-growth brands past this point. 

With a sophisticated combination of AI targeting and predictive modeling, Proxima identifies untapped opportunities that aren’t available using traditional targeting tools. It’s about more than making marginal improvements – it’s about unlocking new growth potential.

“Custom audiences” have fallen out of favor over the years as Meta has deprecated that functionality and increasingly pushed marketers to “go broad” and leverage Advantage+ Shopping Campaigns (ASC).

But Proxima is resurrecting and evolving audiences by allowing brands to target smarter and regain control within Meta. Their audiences are built from a massive first-party data pool of 70 million eCom shoppers and $70 billion in purchase data across 1000s of Shopify merchants. They take that cross-store transaction data and then use machine learning to build high-intent audiences for your ad account.

Okay, so you may be asking yourself: “What’s in it for me?”

Simple:

• Scale your ad spend more efficiently, so you can…

• Be more aggressive on customer acquisition without sacrificing profitability.

Proxima as a Painkiller: A Faster Path to Success

If you’re struggling to scale with efficiency and performance plateaus have been an ongoing headache, Proxima is your painkiller. 

You should still be consistently iterating on creative, but you should also be feeding the algorithm with as much data as possible. 

Proxima does just that. 

It works behind the scenes to find the highest potential buyer segments, helping brands find net new customers so they can grow dramatically—without the ongoing frustration of custom list uploads for seeds or building interest stacks. Plus, they use highly relevant cross-store data that you (and Meta) don’t have access to. 

Real-life example:

Take Pestie, a leading DTC pest control startup. 

Like many brands, Pestie had maxed out on their Meta ad account. Their daily ad spend hit a tipping point of decaying returns. Growth seemed unreachable.

But with Proxima, they didn’t just see incremental gains. They scaled their average daily ad spend by nearly +70%, reaching new customers while maintaining stable efficiency and customer acquisition costs (CAC).

With Proxima, Pestie was able to spend an incremental $6 million on a single AI Audience, something they couldn’t have achieved through typical audiences. For more details on Pestie’s story, read their full case study.

Efficiency is a proxy measure, not the goal

Many brands are still locked into the mindset that efficiency is the ultimate metric for success. But what if volume of spend and sales was the actual goal? Proxima can help change that mindset.

Efficiency still matters, of course. No one wants to scale if it’s not cost-effective. But the secret sauce of Proxima is that it optimizes efficiency as you scale. DTC marketers don’t have to choose one over the other anymore. 

Brands like Venus et Fleur are a prime example of this. By using Proxima’s advanced tools for audience building and testing, they were able to scale their ad spend by +73% during their Mother’s Day campaign (that’s their BFCM), driving record-breaking revenue. 

By leveraging SKU-level data analysis and cross-store shopper behavior, Proxima helped Venus et Fleur nearly 2x their ad spend profitably during the year’s biggest sale period. For more on their story, see the full case study.

What Would Doubling Your Ad Spend Do for Your Brand?

Scaling isn’t just about increasing spend – it’s about doing it in a way that maximizes ROI.

Imagine what doubling your MoM ad spend while keeping efficiency up would do for your business.

Imagine how that would change your revenue numbers during a key seasonal event like BFCM.

Proxima’s ability to help brands like Venus et Fleur, Pestie, SolaWave, Caraway, Canopy, Hint Water, and Gorjana demonstrates the power of their platform. It’s not about simply spending more money, it’s about spending smartly – unlocking new opportunities and untapped audiences that conventional tools can’t find.

Why Proxima? 

In a crowded market of AI tools and Shopify apps that claim better ad performance, Proxima stands out for one key reason: It scales.

Here’s why it works:

1. Predictive Intelligence: Proxima uses AI to test and predict which audiences will deliver the highest returns. This isn’t a guessing game, it’s a data-driven approach that refines itself with each iteration.

2. Audience Segmentation at Scale: Unlike traditional platforms that offer basic audience segmentation, Proxima digs deeper, finding hidden segments and opportunities within your data.

3. Real-World Success: With case studies from some of the world’s highest-growth eCom brands, Proxima has demonstrated an ability to help brands scale intelligently, time and again. 

4. Performance-Based. Sign up for their free trial where you can run a head-to-head comparison against Broad. Determine, without risk, if they can find a new path to profitably scale your Meta spend. 

Ready to Move Past Your Local Maximum?

For e-commerce founders, executives, and marketers, the question isn’t whether you should scale, but how.

With Proxima, you can unlock new audiences and break through your ad account’s ceiling. It gives you the ability to A/B test against current best practices and see if they can unlock incremental growth.

Proxima is not just a tool, they’re a growth partner. Their team of data scientists, media buyers, and creative strategists work closely with you to test, iterate, and unlock new levels of growth. 

If you’re a brand spending $20,000/month or more on Meta – exponential growth is within reach.

Want to learn more? → Chat with the Proxima team today