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The Creative Is Fine. Your Thinking Isn’t.

The Creative Is Fine. Your Thinking Isn’t.

Why average ROAS is lying to you, how to use AI like a teammate, and what the tariff pause really means.

The DTC Times
The DTC Times
���📉 Funnels Are Failing — Here’s What’s Next

📉 Funnels Are Failing — Here’s What’s Next

Distributed checkout, CPA-tiered targeting, and a smarter way to scale performance in the post-traffic world.

The DTC Times
The DTC Times
Why Big Brands Are Retreating (and Scrappy DTCs Are Spending More)

Why Big Brands Are Retreating (and Scrappy DTCs Are Spending More)

Tariff Second Order Impacts + The Rise of Awareness Campaigns in Media Buying

The DTC Times
The DTC Times
Scrappy Growth, Consumer Confidence, and the AI Commerce Takeover

Scrappy Growth, Consumer Confidence, and the AI Commerce Takeover

Smart moves, real shifts, and the hidden opportunities inside the chaos.

The DTC Times
The DTC Times
Tariff Impacts, Meta Ad Stucture, and copywriting that resonates

Tariff Impacts, Meta Ad Stucture, and copywriting that resonates

Panic is starting to set in, but there are still some things brands can control...

The DTC Times
The DTC Times
Rebuild or Die: The DTC Playbook for Chaos

Rebuild or Die: The DTC Playbook for Chaos

From tariff shocks to Meta fatigue — how to rethink ops, creative, and media strategy to survive volatility

Kent Wilson
Kent Wilson
Tariff Terror, Survival Guides & Vibe Marketing

Tariff Terror, Survival Guides & Vibe Marketing

New global tariffs are coming fast — here’s how smart brands are surviving the chaos and building for the future.

The DTC Times
The DTC Times
AI Just Made Great Design Free—Now What?

AI Just Made Great Design Free—Now What?

Inspiring examples, key prompts, and industry implications from the release of ChatGPT's new image generator.

The DTC Times
The DTC Times
Meta Metric, Influencer Gold, and The New TikTok Shop Playbook

Meta Metric, Influencer Gold, and The New TikTok Shop Playbook

Optimize smarter, scale influencer campaigns effectively, and debunking misconceptions backed by fresh data.

The DTC Times
The DTC Times
New State of Play: Tariffs, Meta’s Algorithm Shift, and the Fight for Survival

New State of Play: Tariffs, Meta’s Algorithm Shift, and the Fight for Survival

Trade wars, shifting ad strategies, and an industry-wide reckoning—here’s how DTC brands are adapting in 2025.

The DTC Times
The DTC Times
Measurement Madness: Unlocking YouTube, Fixing Meta, & Saving Subscriptions

Measurement Madness: Unlocking YouTube, Fixing Meta, & Saving Subscriptions

Why YouTube might be your next big growth lever.

The DTC Times
The DTC Times
AppLovin Drama, Meta’s AI, & WhatsApp’s Quiet Rise

AppLovin Drama, Meta’s AI, & WhatsApp’s Quiet Rise

Short sellers are coming for AppLovin + how brands are winning with Meta and WhatsApp

The DTC Times
The DTC Times
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