Plus - DTC's death has been greatly exagerrated
Plus all you ever needed to know to build an LP
Plus the difference between ad and growth agencies
Studies on halo effects and iterative testing
Plus how to move to retail & get the attention of VCs
How Generative AI may complicate UGC
Hustle & Grow: Building Bokksu
Meta Summit summary + thinking about incrementality
Embrace testing and personalization to stay ahead
The secrets to making creator-led brands work, and how to make them work for you!
On structuring ad accounts and unmasking Google
A Medical School Journey
