Why Hims is under fire, Meta is waging war on H&W, and which new tools are actually driving growth.
New Stanford studies reveal how AI may harm thinking, work, and your team.
Fraudsters are poisoning Pixels. Plus AI is eating search and how to combat creative fatigue
What you need to know from the 2025 Performance Summit: AI agents, VBO, and the end of ROAS as a metric
Plus more tariff chaos and why brands are shifting their attention retention and LTV.
Consumer defaults are rising fast and how one rock band is teaching DTC brands how to go viral (without ads).
Why average ROAS is lying to you, how to use AI like a teammate, and what the tariff pause really means.
Distributed checkout, CPA-tiered targeting, and a smarter way to scale performance in the post-traffic world.
Tariff Second Order Impacts + The Rise of Awareness Campaigns in Media Buying
Smart moves, real shifts, and the hidden opportunities inside the chaos.
Panic is starting to set in, but there are still some things brands can control...
From tariff shocks to Meta fatigue — how to rethink ops, creative, and media strategy to survive volatility
